Pantene Hum Bridal Couture Week 2017

Bold, festive and fashionable – three words that effectively describe the Pantene Hum Bridal Couture Week.

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The month of December is the prime wedding season in Pakistan. Getting three wedding invites on the same day this month isn’t rare and finding a darzi (tailor) that will stitch your wedding clothes in time is almost close to impossible. To celebrate this festive vibe in the cold winter air and to deliver some trendy new inspiration, the PHBCW 2017 was held in Lahore a few days back.

Major designers took the chance to flaunt their latest designs and top-notch models lit the ramp up. From Mawra Hocane to Uzma Hassan, the list of the celebrities that participated in the PHBCW is extensive.

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While some designers went for a traditional approach in bridal wear – lehngas, gharara and shararas, others like Amina Yaseen took an entirely different trajectory altogether with a western gown-like bridal. The menswear line was not taken lightly either; Royal Tag, in particular, brought class to the ramp with a dark maroon tuxedo and a velvety bowtie to complement it. Lajwanti, on the other hand, went a little too eastern and gave a Mughal king impression.

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Let’s not forget the highlight of the PHBCW – the appearance of a young girl in a school uniform clad in makeup and bridal accessories. This walk was a collaboration between Ali Xeeshan Theater Studio and the UN Women Pakistan Association to raise awareness and condemn child marriages. Kudos to the designer for using this fashion platform for a deeper, more important message!

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