Every person wants to inspire others with their wardrobe choices and now the fashion psychology has gone beyond the sense of clothes. Nobody among us truly understands the psychology of how people think or interpret about our fashion choices but nowadays fashion also includes lavish homes, car styling and even the food we eat. People boost about their wealth indirectly via social media postings. But I personally think that; All that glitters is not gold.
The question arises, what is the real social psychology behind fashion? Why do we want to impress others by continually updating our fashion with something new and unique? Is it because you become tired of old things or is it because of the people or society you live with?
I bet you will never post your picture on Facebook or Instagram in the same dress again, But why? The answer here is that our fashion is now more or less adopted solely for signalling social position and not for its usefulness. We always feel a sense of excitement when we work on self-reinvention; it might include changing the furniture of our homes or adding a trendy item in our wardrobe. This adds an extra pressure on our peers to remain current and updated despite of any financial condition.
“Trends chasing is often motivated from a desire to fit in, feel current, and masks insecurities” By Jill Marinelli
Besides social pressure, the other thing that impacts fashion is the use of sophisticated technology. The 3D or digital technology has revolutionised the patterns of our dresses and even our homes. I would obviously try to adopt a better fashion than my peers and would love to get praised from my friends about my choices.
So, it is evident that social psychology behind fashion is not entirely dependent on our personal choices rather it depends on signalling our social position. But on the other hand, there are some exceptions behind our fashion choices like religion, culture and moralities. The impact of these will be covered in our upcoming posts!